Rachel Websdale joins ieso as NHS Market Development Director

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Rachel Websdale has this month joined ieso from Push Doctor, where she was their Head of NHS accounts.

Rachel spent over twenty years working in Management and Planning roles at the head offices of many national high-street retailers, including WH Smith, Asda, and the Co-Op, where she got her first taste of working in healthcare while developing their pharmacy business.

It was then that she decided to pivot to healthcare completely and joined the NHS, where she predominantly worked in Primary care in the West Yorkshire and Harrogate ICS managing change. However, after five years she moved into the healthtech sector seeking a faster-paced work environment, first with Push Doctor, and now with ieso.

With her wealth of experience, Rachel will be an invaluable addition to our team. She will be responsible for working with ieso’s partners in the NHS and ensuring we responsibly and effectively support patients and improve outcomes.

Rachel said:

“What excites me is the emphasis on solving the root problem in healthcare – there are simply not enough clinicians for the increasing healthcare needs of the population. Covid has compounded the already burgeoning mental health crisis in society.

From my time working in the NHS, I could see that primary care is predominantly a medicalised model. I personally feel that until we see and fund mental health the same as we see and fund physical health, then we won't be providing a truly effective healthcare system.

ieso is well-placed now to really move the dial and scale up the provision of mental health care, and I am really looking forward to working with the ieso team on this journey.”

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